Sunday, 29 July 2012

The Best Infographics on Lead generation


Lead generation is one of the major stake that are facing B2B marketers. It is the first step of the customer buying cycle that its ultimate goal is to close the sale and generate revenues.
With the increase of social media uses, the development of new channels, and the explosion of content marketing and inbound marketing strategies, the process of finding leads has evolved. Here are some good infographics that explain what is lead generation and how it works.


The state of Lead Generation:
Buyerzone
Some facts about Lead Generation:


The evolution of Lead Generation practices:


Some statistics about Lead Generation via social media:
ZOGDigital

The switch from Lead Generation to Demand management and the rise of marketing automation:
Is Lead Generation On its Way Out? Infographic by Marketo

Marketo


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1 comments:

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